Maybe having a little brainstorm under this topic could yield some bright ideas that the marketing team could use to promote Mina Protocol even further.
I am aware that, compared to the discussions around the tech itself, marketing deliberations look like fizzy drinks. But no matter how lame it feels, it’s still crucial for MP’s success.
I will start with sharing a few, which have been circling in my mind.
- Organising online chess tournaments and awarding the winners with Mina tokens.
As a chess enthusiast, I well know that online chess is a deficiently monetised area while being extremely popular (which makes it a fantastic marketing platform).
For instance, today an online chess tournament was held on Lichess.com. More than 16,000 players (including Carlsen, Nakamura and other top players in the world) registered to play, and hundreds of thousands (if not millions) of spectators went online to follow it. It got so popular, eventually the website went down (and they had to postpone the event). The catch is, the winners were to be rewarded with cryptocurrencies (pretty humble amounts).
I must also say, those who are interested in online chess are almost certainly more open to blockchain technologies compared to other people. Thus, imho, any marketing budget invested in online chess would be well spent money for MP.
- Pitching Mina Protocol to Edward Snowden
Yeah, I agree, it sounds silly However, he is the most well known and respected “data privacy” advocate in the world. He is also well known for his pro-blockchain stance. His credibility is impeccable.
I believe (or hope), at least letting him know that ZK Proof technology is a marvellous novelty to ensure data privacy (maybe for the first time in the history), and that Mina Protocol is a decent project which aims to provide this service would prove to be a worthwhile effort. This could be achieved through network effect with almost no money spent. Should he like the idea (as he has been advocating for data privacy for years, I cannot see why he wouldn’t), he could help Mina Protocol get adopted faster.
- Surfing the Ethereum ZK Rollup Wave
Mina is the early bird, the project is authentic and the team is good. But the project is not big and strong enough to create its own craze. Thankfully, we have Ethereum, coming fast with its ZK rollups (it’s both a threat and an opportunity). I believe, with a little work put on product positioning, MP could turn Ethereum’s layer 2 solutions into its own marketing laboratory and surf the forthcoming ZK Proof wave. Again, only a limited budget and human capital would suffice.
These are the ones I could come up, with for the time being. I am sure, other members will think of better ideas that could make the marketing team’s work a little bit easier.